The Team Reframing the Future of Construction

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Ebba Sa
Creative Director

Ebba brings over a decade of experience in Chicago’s Union Construction community, blending Carpentry roots with leadership in Tradeswomen advancement, workforce equity, and creative storytelling across editorial writing, design, videography, and software engineering.

Ebba brings over a decade of direct experience in the Chicago Construction community, blending Union Carpentry roots with visionary leadership in Tradeswomen advancement. As a former Union Carpenter, Ebba played a pivotal role in founding the Chicago Sisterhood of Carpenters, chaired the Tradeswomen Council for Chicago Women in Trades, and served as Workforce Coordinator - driving mentoring, community leadership, outreach, recruitment, and deep connections within the tradeswomen's network.
Recently appointed by Mayor Brandon Johnson to Chicago's first-ever Advisory Council on LGBTQ+ Issues, Ebba amplifies their commitment to inclusive policy and community representation while building partnerships with contractors, advancing apprenticeships, and implementing equity-focused bid requirements.
Ebba holds a Bachelor's Degree in Visual Arts/Photography from Chatham University and excels in editorial writing, graphic design, videography, and software engineering.
Connect with me on LinkedIn.

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Sharon Latson-Flemister
Public Relations Officer

Sharon is a marketing and communications leader with 30 years of experience across corporate and non-profit sectors, including nearly a decade focused on Construction Trades. Driving industry-specific media, social, fundraising, and branding strategies with a strong emphasis on diversity, inclusion, and community outreach to increase representation of Women and People of Color in Construction.

Sharon is a highly experienced professional in the field of marketing and communications.
With a career spanning over 30 years, she has worked in various capacities, both as a consultant and within organizations, for both corporate and non-profit sectors.
A little over a decade ago, Sharon made a career transition and focused her efforts on communication activities within the construction trades industry.
She has played a vital role in the development and implementation of effective marketing and promotional procedures specific to this industry. Her expertise has been instrumental in driving successful media relations efforts, social media strategies, funding campaigns, and branding initiatives, all with a strong emphasis on promoting diversity and inclusion within the construction field.
She has actively championed community outreach initiatives aimed at increasing the representation of women and people of color in construction.
Through her efforts, she has sought out and nurtured industry partnerships to support and advance these goals.
Sharon holds a Bachelor of Arts degree in Public Relations from Columbia College and a Master of Science degree in Communications from Northwestern University.
Connect with me on LinkedIn.

Exclusive Communication Coaching for Punch List Clients

Great marketing gets you in the door. How you and your team communicate is what wins the work.

Most marketing firms hand over a logo, a website or a capability statement and stop there.

PLC goes further.

Through our partnership with Carol Moore Presents, Punch List clients get one-on-one coaching from Carol Moore, an experienced speaker, storyteller and public speaking coach.

Carol helps owners and staff speak confidently in bid interviews, tell their company's story, network with purpose and give every customer a great experience. Your materials and your people end up sending the same strong message.

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Carol Moore
Communications Coach

Carol is a dynamic speaker, storyteller, and public speaking coach who empowers people to communicate with clarity and confidence. She holds a BS in Business Communications and an MS in Professional Writing, and has shared her work as a 2024 TEDxWarrenton speaker, TEDxTysons coach, Moth StorySLAM Champion, and National Storytelling Festival performer.
A former federal professional and active member of the National Storytelling Network and National Communication Association, Carol uses story to build connection and impact across diverse audiences.

Carol N. Moore is a dynamic speaker, storyteller, and public speaking coach with a passion for empowering individuals through effective communication.
She holds a Bachelor of Science in Business Communications and a Master of Science in Professional Writing, blending her academic expertise with real-world storytelling prowess.
As a 2024 TEDxWarrenton speaker, Carol is also part of the speaker coaching team for TEDxTysons and has presented at prestigious venues such as the John F. Kennedy Center for the Performing Arts. Her accolades include being a Moth StorySLAM Champion and performing at the National Storytelling Festival.
As a former federal professional and active member of both the National Storytelling Network and National Communication Association, Carol leverages her storytelling skills to inspire connection and impact across diverse audiences.

Our Network of Specialists

We’re proud to partner with a trusted team of specialists who help us deliver exceptional Punch List Consulting & Visual Designs services.

Together, they bring expertise across legal, accounting, insurance, bonding, and industry operations, alongside dedicated support in communications coaching, logo design, and web development services.

This well-rounded network helps clients secure licenses, insurance, and bonding while strengthening their brand and communications - building a strong, sustainable foundation to compete and grow in the Construction industry.